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Social media content

Proposal for Marriott

 

We provide social media strategy and content for the hospitality industry.

We started the agency 18 months ago and our client list goes from the luxury group Corinthia hotels to quirky upcoming brand Yotel, as well as independent hotels or resorts in Ibiza, Bali, Marrakech and Sri Lanka.

Before we get started, it is important to understand that social content differs from the traditional content used for websites and brochures.

  • It doesn't need to only display the property in its best light, but to also connect on an emotional level with the audience.
  • It also has to capture the attention of the viewer and communicate information about the hotel in an entertaining way.

Our objective is to work with each hotel and brand team to create a qualitative and quantitative content bank that the internal team can use for 3, 6 or 12 months ahead.

 

Our Content model is a strategic yet simple:

 
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Hero Content

This is the kind of content that can be used as part of a social advertising campaign for the hotel. It's created with a creative idea, message, target in mind. The role of hero content is to generate mass awareness, visibility and traffic quickly. 

Hub Content

This is creative content that is likely to be viewed and shared by your audience. Think micro moments and bite-sized stories. Formats are dynamic - from short videos, cinemagraphs to gifs to timelapses. The role of this content is to immerse, connect and wow the audience over a sustained period. This is required for regular and consistent publishing, perfect for social media.

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Hygiene Content

These are like the essentials in your wardrobe: elegant stills of the rooms, lobby, facade, restaurant. Important but they won't set the social media sphere on fire. They are more part of the artillery each hotel should have at its disposal. The role of this content is to keep the audience engaged on a daily basis. Can also be used for other marketing purposes (website, presentations, investors, PR, brochures).