ga('create', 'UA-64234222-1'); ga('require', 'linkid', 'linkid.js'); ga('send', 'pageview');
 

What we do and recent work

 

We provide social media strategy and content to the hospitality industry.

We started the agency 18 months ago and our client list goes from the luxury group Corinthia hotels to quirky upcoming brand Yotel, as well as independent hotels or resorts in Ibiza, Bali, Marrakech and Sri Lanka.

Before we get started, it is important to understand that social content differs from the traditional content used for websites and brochures.

  • It doesn't need to only display the property in its best light, but to also connect on an emotional level with the audience.
  • It also has to capture the attention of the viewer and communicate information about the hotel in an entertaining way.

Our objective is to work with each hotel and brand team to create a qualitative and quantitative content bank that the internal team can use for 3, 6 or 12 months ahead.

 

Our Content model is a strategic yet simple:

 
london eye-Edit.jpg

Hero Content

This is the kind of content that can be used as part of a social advertising campaign for the hotel. It's created with a creative idea, message, target in mind. The role of hero content is to generate mass awareness, visibility and traffic quickly. 

Hub Content

This is creative content that is likely to be viewed and shared by your audience. Think micro moments and bite-sized stories. Formats are dynamic - from short videos, cinemagraphs to gifs to timelapses. The role of this content is to immerse, connect and wow the audience over a sustained period. This is required for regular and consistent publishing, perfect for social media.

corinthia2V0A046520160804-Edit.jpg
lobby lounge.jpg

Hygiene Content

These are like the essentials in your wardrobe: elegant stills of the rooms, lobby, facade, restaurant. Important but they won't set the social media sphere on fire. They are more part of the artillery each hotel should have at its disposal. The role of this content is to keep the audience engaged on a daily basis. Can also be used for other marketing purposes (website, presentations, investors, PR, brochures). 

Hero examples

 

 

Hub Videos Examples

Product showcase with a touch of humour

Yotel wanted to show off the features of the new Paris airport hotel.  We created a series of short vignettes to be used as part of a social media advertising campaign.

 

Cocktail p*RN

We just finished creating a series of short videos to celebrate the launch of the new 2017 menu of Oriole. We championed 10 of the most visually stunning videos and highlighted the amazing details that go into each of them.

journey of a flower

The objective of this video was to demonstrate the attention to details that goes into creating splendid bouquets for the hotel, day in, day out. This work was part of a short video series called Craftsmanship of care.

 

FROM FARM TO PLATE

The brasserie restaurant of the Corinthia Budapest works in close collaboration with an organic farm which provide fresh vegetables. We follow the chef on his journey to bring the freshest products to its customers.

Photography examples

corinthia2V0A013420160804-Edit-Edit-Edit.jpg
amaya lakeDJI_000620160122-HDR-Edit.jpg
corinthia2V0A039020160804-Edit.jpg
oriole root cocktails2V0A337720160405-Edit (1).jpg
capaldi20141126-00056.jpg