Video is becoming a crucial weapon for the hospitality and travel industry
1. Video dramatically increase conversion on your website
2. They give your Google position a massive boost
3. They help build and emotional connection with your audience in a way no other medium can
4. They improve your social presences
Now videos come in different shapes, forms and lengths, depending on the objectives. A 2 minutes video on your home page will have the goal to promote your hotel experience and get the visitors to book immediately. Videos on social media will tend to be more on the 'snackable' front. Quick, short, fast-paced videos that give an instant satisfaction to the user. Video viewing tend to drop after 15 seconds.
So in 2015, the real question is can you afford not to invest in video? As the production costs have reduced, video is now an affordable way for even small independent hotels to reach and convert more visitors.