We are the new hotel digital marketing agency
JCMT is a new breed of digital marketing agency for hotels, shaped to satisfy the growing content needs of the hospitality and travel industry. We’re the agency of choice for smart marketers globally, who understand that their digital presence is their most effective shop window.
We sit at the intersection of strategy and creativity. From content promotion through to production, we use a powerful combination of industry-leading creative, backed by data-led insights. Our approach encompasses the entire digital user journey; first attracting visitors, then converting them into customers.
Our experience is what makes us different. Not only have we worked with the biggest names in global hospitality, we’ve also driven creative content strategies for blue-chip brands and leading fashion houses. We use this to deliver an unrivalled premium approach for hotels, bars and restaurants, resulting in reach, engagement and conversion.
From the Blog
HOSPITALITY VIDEO PRODUCTION
Hotel promotional videos
Producing high quality hotel videos without the hefty price tag
Nothing creates an emotional connection better than video; relevant and authentic content will allow customers to fully immerse themselves in your experience.
At JCMT, we understand how crucial video is in today’s digital customer journey, which is why we offer high value video production without the expensive price tag. We combine the latest technologies with creative flair, producing videos that leave viewers wanting more.
From 4K films to 10 second bite-sized clips, time-lapses to drone-captured aerial footage, we’ll make sure your audience is hooked in seconds, converted in minutes.
Find out more about our process and Yotel New York case study.
HOSPITALITY PHOTOGRAPHY
Hospitality photography has evolved. We offer al types of hotel photography.
Striking images can capture hearts and win over minds. In an increasingly social world, beautiful photography is key to building a unique brand that stands out in a crowded market.
At JCMT, we go beyond taking pictures - as a specialist in hospitality photography, we we create visually perfect moments. Whether it’s architecture, lifestyle, interiors or activities, we deliver spectacular images that can run across multiple digital and social channels.
We also offer a specific type of hotel photography for social media: which aims to capture lots of creative content to feed your social platforms for months.
HOSPITALITY SEO
SEO tailormade for hotels, bars and restaurants
Search Engine Optimisation might not sound sexy, but it’s an essential component of digital marketing. We constantly optimise your website with unique content that satisfies even the harshest of search engines.
We develop and implement paid and organic search strategies that will increase your natural ranking on Google and even send you to the top of the page. We build backlinks, business-specific keyword targeting, on-page optimisation and use PPC/paid search to create the right kind of adverts for your company. We work towards constantly shifting algorithms, ensuring that you’re never left behind.
INFLUENCERS MARKETING
Influencer marketing is now crucial for hospitality brands
Influencer marketing is an increasingly important part of a digital and social marketing strategy. But when hotels, bars and restaurants are inundated with partnership requests from influencers, it can be hard to know who to work with.
We know there’s no such thing as a free lunch (or room). We manage both this influx of influencers and proactive talent outreach, helping identify those who are an authentic fit for your business. We negotiate on your behalf to achieve the best possible deal - and we always ensure great results are delivered.
Since pandemic hit, people are choosing a place to stay on their holiday based on the hotel website. Here are a few top tips for a successful hotel website in 2021. From Seo content, to optimizing conversion rate, we look at everything you need to succeed in getting more direct bookings.