JCMT helps The Langham London launches it’s new cookery school, Sauce By The Langham, featuring Michel Roux Jr and his team.

The concept behind Sauce by the Langham is to give unprecedented access to the chefs working behind some of London most iconic restaurants like Roux at the Landau and The Wigmore.

To generate interest before the launch of the school, we created a series of interview videos featuring some of the chefs who were going to participate in the cookery school, including Michel Roux jr.

Each chef talked about their passion for cooking and why they were looking forward to the opening of Sauce.

Once the school was ready to film, we scheduled a two days shoot to display the beautiful space and very best equipment. We also organised 3 different sessions to showcase the different type of cooking people can expect to learn from the chefs.

The sessions were led by chef Chris King himself, the Langham’s executive chef who oversees food operation across the hotel alongside a brigade of 65 chefs.

We created different video types for different purposes. A 60s promotional video that included all the elements Sauce wanted to promote:

-        Showcase the interior and equipment

-        Demonstrate the range of cooking and skills people will learn

-        Emphasis on the classes being fun with the meals being shared at the end of the classes

We followed up with 3 short videos teasers, each demonstrating a different side of Sauce.

-        The beautiful interiors

-        A souffle recipe from start to finish

-        The type of skills people can learn

All the videos were supplied in landscape format (for use on their website and video sharing platforms like Youtube and in Square format, preferred for social media platforms like Facebook and Instagram.

To maximise the opportunity, JCMT also provided high quality images of the participants for use on the website and social media.