Premium Websites that both tell your story and convert
A lot of hoteliers make the mistake of buying websites based purely on look and cost; but that is the equivalent of buying a house based on a few pictures and an attractive price per metre.
What makes a website successful?
Of course, the design and optimisation of the website are crucial - but there are other factors that play a huge part in its success:
Does it tell a compelling story?
Will it ensure that people understand what makes your hotel unique?
Does it sell the experience of staying at the property?
Has the user journey(s) been thought through from landing to booking?
Did you manage to capture the email addresses of people who left without booking?
Does the writing compliment the imagery, rather than being an after thought?
It might be optimised for Google - but is it optimised for humans?
Here’s our process:
1. Discovery: we dive into your hotel and your brand. We put our detective hat on and try to identify all the assets that make your hotel unique: from its design, history, staff, F&B, to its architecture, activities, location and more. We leave no stone unturned in order to fully capture the essence of your hotel. We also operate a competitor review and share best practice from hotels in your sector.
2. Content audit: we evaluate your current imagery and videos and assess how to best leverage them, while identifying any potential gaps.
3. Planning: based on our research, we create the plan, content map and vision for the website, which we share with you for approval. This will be the backbone of the website.
4. Design and copywriting brief: we brief our teams of designers and travel copywriters to bring your vision to life.
5. Development: once approved, we start developing the website with Wordpress. They are built to be responsive on all screens, be it desktop, tablet or mobile.
6. Testing & Optimisation: Once the website has been built, we follow-up with a phase of testing to identify any potential bugs and iron them out to ensure it is smooth and ready for the big launch.
Key team members:
Jerome Courtial has created digital strategies for several Fortune 500 companies, including Coca-Cola, Adidas and Unilever.
Melina Tag’s experience in luxury website design is second to none. She lead the team that created the MR Porter website, while also launched the E-commerce websites of luxury brands Balenciaga and Chanel.
Website higlight:
Our most recent website design project was for a group of 10 restaurants in Barcelona called Gout Rouge. WWW.GOUTROUGE.COM
The brief:
Celebrated Chef Romain Fornell wanted to update his website to reflect the growing popularity of his restaurants in Barcelona. The youngest chef to earn a Michelin star at just 24, Romain has built a reputation as one of Barcelona’s most prolific restaurant entrepreneurs.
We developed the website’s look and feel so that it captured Romain’s warm personality - instilled in him while growing up in the South West of France - while also reflecting his love for the city of Barcelona. We created a colour palette based on the vibrant red of his signature logo, adding a splash of joie de vivre to an elegantly French design.
The user journey starts with a beautiful video tour of the Group’s locations, followed by a brief introduction before the piece de resistance: an invitation to discover and explore all 10 of the Group’s restaurants.
Available in both Spanish and English, the website isn’t just a well-decorated window of the Group; it also incorporates a booking engine for each restaurant in addition a take-away option, as well as capturing email addresses of visitors and even helps to recruit new team members.
You can visit the website here: www.goutrouge.com
